The Massachusetts Connector: Public And Private Lessons About Insurance Exchanges

The Massachusetts Connector, the state's 4-year-old health insurance exchange, is the conceptual model for the kind of electronic marketplace incorporated into the new health insurance reform law.

Through the Connector, individuals and small businesses have the opportunity to shop for, compare, and purchase health coverage from among a number of health insurers. So if you want to see what a public health insurance exchange might look like, go to http://www.mahealth connector.org/portal/site/connector.

I thought I'd take a little tour of the site myself, and here are a few things I found:

1) As is the case with many quoting sites, the Connector's portal contains a few "front doors:"one for individuals and families, one for employers, and one for brokers. There's even a neat little electronic process enabling small business owners to compare plans and enroll without the need for paper forms;

2) State government has clearly established the criteria for the content of plans available through the Connector. They fall into Bronze, Silver, and Gold categories based on plan features. Each category has low, medium, and high options, featuring lower deductibles and co-pays as one moves from low to high option. The plans are standardized, which makes apples-to-apples comparisons easy;

3) For the ZIP code I entered as my business' location, I was able to receive quotes from three health insurers. Don't know how many insurers overall participate in the Connector, but comparisons of standardized plans from among three insurers seemed to give me enough variety without being confusing;

4) With Massachusetts' emphasis on community rating and guaranteed issue coverage, underwriting issues are dramatically simplified, which must have a significant effect on insurer administrative costs through the Connector. And it would appear that individuals and small businesses who apply directly via the connector pay somewhat lower rates, since there are no brokers involved in the transaction;

5) The downside of community rating and guaranteed issue is that the rates available through the Connector seem high relative to other markets. I'd estimate the premiums are 20-25% higher than is the case in Ohio, for example. On the other hand, these rates probably reflect the absorption of previously-uninsured (and uninsurable) individuals into the Massachusetts risk pool. There's no easy way to compare rates within the Connector against rates available outside the Connector, but I'd guess state law keeps the rates comparable.

So on the one hand, the Connector seems pretty easy to use. There seems to be a decent selection of standardized plans at standardized rates, and the presentation is simple enough for a non-insurance guy to understand. So at least publicly, the Connector seems to be a good model for how to use technology to achieve greater transparency in plan design and rating, and in reducing other barriers to access. And state subsidies help to offset some premium costs for lower-income people.

On the other hand, as the politicians touting the Connector have been less willing to discuss, the Connector is hemorrhaging money...

After my little self-guided tour on Friday, I was intrigued to see this article in Saturday's New York Times
http://www.nytimes.com/2010/03/27/health/policy/27massgov.html?emc=tnt&tntemail1=y. The article summarized Massachusetts' dilemma this way:

"...Four years ago, when Massachusetts enacted a health insurance plan that became a national template, state leaders deferred any serious discussion about controlling health care costs, with predictable results. While the law succeeded in covering nearly all residents, the State had to raise taxes and trim benefits to preserve its essential contours." Sound familiar?...

The Connector's future has become a bellwether issue in the Massachusetts governor's race. The Democrat incumbent, Deval Patrick, has taken on the extraordinary power of directing his insurance commissioner to deny any premium increases which the State deems "excessive" starting April 1st. This has the insurance, hospital, and physicians' industries in an uproar...and has been a fundraising boon to Mr. Patrick's chief Republican rival, who happens to have spent the last ten years as CEO of Massachusetts' Harvard Pilgrim Health Plan.

The current governor maintains that price controls are a temporary measure, until a state commission's recommendations regarding how to reduce and control health care costs can be implemented...over a five-year period.

It's going to be a challenge for health insurance reform proponents to continue to point to the Massachusetts Connector as a national model without also acknowledging that the sword cuts both ways: administrative standardization and simplicity on one hand, and rapidly-escalating costs on the other hand. But interested observers should stay tuned. Because as Massachusetts goes, so will the nation.